Jeff Bezos is pushing an AI-first Prime Video redesign, and studios may end up paying for it

Jeff Bezos reportedly pushing for Prime Video overhaul that puts AI front and center

Bezos drives Lighthouse, an AI-centric Prime Video redesign with smart recommendations and voice search, as it trails Netflix at 4.2% share. Signal Amazon weaponizes AI to compete on discovery algorithms—reshaping streaming competition around personalization as moat, not just catalog depth.