When a billionaire puts his name on a $40 million check, people tend to pay attention. Ricardo Salinas, the Mexican industrialist behind Grupo Salinas, says the phones haven’t stopped ringing since he anchored a seed round for ORANGE JUICE Holdings Inc., a permanent-capital holding company that plans to buy profitable US businesses and stack Bitcoin with the proceeds.
According to Salinas, hundreds of investors, business owners, and operators reached out to the team shortly after the funding round was announced on July 15. For a company that barely had time to set up its Westport, Connecticut office, that’s a significant signal about where institutional appetite is heading.
The Orange Juice thesis
The playbook: acquire profitable US businesses at low valuation multiples, hold them permanently rather than flipping them on a typical private equity timeline, improve operations, and funnel excess cash flows into a Bitcoin treasury. Think Berkshire Hathaway meets the Bitcoin standard.
The founding team reads like a who’s-who of Bitcoin-adjacent finance. Lyn Alden, one of the most widely followed macro analysts in the space, co-founded the company alongside Jeff Booth, the author and entrepreneur known for his deflationary thesis on technology. The roster also includes Nico Lechuga, Andi Pitt of ego death capital, Adrian Steckel, and operating partner Ruben Zweiban.
