ORANGE JUICE has raised $40 million to launch a permanent capital company that will acquire and permanently own American businesses while pursuing a bitcoin treasury strategy.
The Connecticut-based company said in a statement on Wednesday that it will target cash-flow-generating businesses with between $1 million and $10 million in annual cash flow across various sectors.
According to the statement, ORANGE JUICE was founded by partners from bitcoin venture capital firm ego death capital, including Jeff Booth, Lyn Alden, Nico Lechuga and Andi Pitt, alongside Adrian Steckel, with Ruben Zweiban serving as operating partner.
The company said acquired businesses will retain their identities, while founders can retire, continue operating, or transition leadership over time. Sellers will receive part of their consideration in ORANGE JUICE equity.
"Building a business takes decades. Founders deserve more than one path when it's time to transition ownership," founding partner Nico Lechuga said.
