For the domestic market, the Tourism Authority of Thailand (TAT) aims for 203 million trips, while increasing the frequency of travel by Thai citizens from two to three trips per person per year to compensate for the declining population.
Minister of Tourism and Sports Surasak Phancharoenworakul said that 2027 will continue to be a challenging year for the tourism industry.
However, if conditions improve, the government will adjust its revenue growth target upward by an additional 5-7%, bringing total revenue to 2.8-2.9 trillion THB, while maintaining the goal of welcoming around 33 million international visitors.
Visitors walk around the Grand Palace in Bangkok on May 20, 2026. Photo by AFP
According to the minister, from 2026 onwards, Thailand will shift its development focus from prioritizing quantity to attracting high-quality, high-spending tourists to create sustainable revenue streams.
