Thailand, the second most visited country in Southeast Asia after Malaysia, aims to attract at least 33 million international visitors in 2027, generating 2.8-2.9 trillion THB (US$85-88 billion) in revenue next year, as the country shifts its focus from increasing the number of visitors to improving the quality and spending of tourists.

Thailand received 17.36 million international tourist arrivals between Jan. 1 and July 18, down 3.05% from the same period last year, the Ministry of Tourism and Sports reported…

Thailand, the second most visited country in Southeast Asia after Malaysia, aims to attract at least 33 million international visitors in 2027, generating 2.8-2.9 trillion THB…