The MoU establishes three strategic pillars: digital transformation of the provincial state using AI agents, support for SMEs and entrepreneurs, and AI skills training for public officials and citizens.
The agreement signals a new phase of Salesforce’s collaboration with Argentina’s provincial governments, to make the benefits of AI accessible at every level of government across the country.
PARANÁ, Entre Ríos, July 15, 2026 — Salesforce (NYSE: CRM), the #1 AI CRM, and the government of the province of Entre Ríos signed a Memorandum of Understanding (MoU) today. The MoU establishes a strategic collaboration framework to explore and drive joint initiatives that promote the economic, social, and technological development of the province.
The agreement was signed by Alejandro Anderlic, Director of Government and External Affairs for Latin America at Salesforce, and Rogelio Frigerio, Governor of Entre Ríos. Also present were Emanuel Gainza, Secretary of Modernization, Science, Technology, and Innovation of the province; Marcelo Guajardo, Manager of Government Affairs and Public Policy for Southern Cone (Argentina and Chile) at Salesforce; Sebastián Maffeo, Regional VP for the Public Sector at Salesforce; and Carlos Pallotti, Director of MiradorTEC.
