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PRWeek spoke with Thompson about how he approached his fifth campaign with the digital automotive marketplace.
by Julia Walker July 21 2026
Saturday Night Live’s Kenan Thompson created an advertising-inspired comedy sketch on-the-spot with PRWeek, based on Domino’s 1988 Avoid the Noid ad.
“Noid was a crazy, weird animated cartoon character who would pop up for some reason … I’d do a whole sketch where the Noid is following this couple around, but only one in the duo could see him and nobody believes them. You know, one of those nightmarish kinds of nights,” Thompson said.
