MOSCOW, July 21. /TASS/. Red Silk, a retro detective film, will be screened as part of Russian Cinema Days, which will take place on July 24 and 25 at the 47th Durban International Film Festival in South Africa, the press service of Art Pictures Distribution told TASS.
"The screening of the film Red Silk at the Durban International Film Festival marks an important step in popularizing contemporary Russian cinema on the African continent. Having been granted the status of a national film in both Russia and China, the movie has already proven its ability to bring together different cultures and audiences. Thanks to its successful international release and high audience interest, we continue to actively promote this piece at leading global venues," it quoted National Media Group CEO Svetlana Balanova.
According to Art Pictures Distribution CEO Anastasia Korchagina, South Africa is the fourth African country where the film has been screened this year. "We see great potential in screening this movie at festivals. As experience has shown, such events directly raise potential partners’ awareness of our work and give a significant advantage when making sales deals on the world’s largest film markets," she stressed.
