OpenAI’s strategy for conquering the enterprise market looks a lot like how Salesforce did it two decades ago: build a partner ecosystem, certify an army of consultants, and let the Big Four do the heavy lifting. KPMG just landed the top spot in that ecosystem.
The consulting firm has been designated an “Elite Partner” within OpenAI’s newly launched Partner Network, a tiered certification program backed by $150 million in investment. The designation puts KPMG in OpenAI’s highest partner tier, above “Advanced” and “Select” levels, and gives it the green light to market AI-native workflow platforms directly to enterprise clients.
From internal project to commercial product
Before KPMG started pitching AI deployment to the Fortune 500, it essentially auditioned for the role by building OpenAI’s own internal infrastructure.
OpenAI hired KPMG to construct a Supply Chain & Fulfillment Orchestration platform, the kind of AI-native workflow system that automates complex operational processes. KPMG designed the plumbing that helps OpenAI run its own business more efficiently.
