The Galaxy Card pays 5% back on Samsung purchases and lives entirely inside Samsung Wallet, as the company signals plans that run beyond a single co-branded card.

Samsung has launched its first credit card in the United States, the Samsung Galaxy Card, a co-branded product issued by Barclays and running on Visa’s network.

This is the company’s clearest move yet into consumer finance, and a direct swing at the Apple Card in the one arena where Apple has led, which is turning a phone into a wallet.

Everything about the card sits inside Samsung Wallet, from the application to spending alerts and reward redemption, which is where Samsung’s wider fintech ambitions become legible.

The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!Sih Lee, executive vice-president and head of Samsung’s North America Fintech Business, described the tie-up with Barclays as “a strategic and long-term relationship”, and said the two companies intend to explore products beyond the card.