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First look: Samsung has introduced its first branded credit card in a bid to compete with a similar offering from rival Apple. The new Samsung Galaxy Card is billed as an easy way to earn kickbacks on everyday purchases, with even higher rewards for purchasing products made by Samsung.

The company's first credit card will be issued via Barclays US Consumer Bank over the Visa network. It'll be available as a fully virtual product, although a physical metal card is also available in black featuring Samsung branding on the front.

While it's not surprisingly to see Samsung launch a payment card, it is a bit strange that it took so long to get here. Apple started processing applications for its first credit card way back in August 2019, nearly seven years ago. According to at least one report, Apple explored launching a credit card in the late 90s but then CEO Steve Jobs shot down the idea as he didn't like the idea that some customers would get rejected for the card. The idea was revisited in 2004 but didn't materialize because Apple couldn't secure the terms they wanted for the card.