News
A new spot with 72andSunny New York marks the Morgan Stanley-owned platform’s expansion into Bitcoin, Ethereum and Solana.
by Will Russo July 20 2026
E-Trade, the investment brokerage platform Morgan Stanley acquired in 2020, now allows cryptocurrency trading — and is promoting the rollout with its new spot, “What’s Next.”
Created with agency 72andSunny New York and production company Park Pictures, “What’s Next” looks at how the tradition of trading and bartering has evolved throughout history, from shepherds selling their goats to traveling caravans to the introduction of electronic stock trading in the 1980s. The 30-second ad extends the trading platform’s “More to Love” campaign, which launched in 2024 to educate clients on the features and benefits of using E-Trade.
