Morgan Stanley just made crypto as accessible as buying Apple stock. The firm’s E*Trade platform has completed its full rollout of spot cryptocurrency trading, giving all eligible clients the ability to buy, sell, and hold Bitcoin, Ethereum, and Solana directly within their brokerage accounts.
That’s roughly 8.6 million users who can now toggle between their index funds and their Bitcoin position without opening a separate app.
How the rollout works
The integration, powered by infrastructure provider Zerohash, handles the liquidity, custody, and settlement plumbing behind the scenes. Clients pay a trading fee of 50 basis points per transaction, which translates to $5 for every $1,000 traded.
Trading is available 24/7 starting immediately, which mirrors the always-on nature of crypto markets. One notable limitation: cryptocurrency transfers, meaning the ability to move assets on and off the platform, won’t be available until later this year. For now, what you buy on E*Trade stays on E*Trade.
