Wall Street’s slow walk into crypto just became a full sprint. Morgan Stanley has launched direct spot trading for Bitcoin, Ethereum, and Solana on its E*TRADE platform, giving eligible U.S. clients the ability to buy, sell, and hold digital assets inside the same interface they use to trade stocks and ETFs.
This is not a crypto ETF wrapper or a futures product. Clients are getting actual spot exposure, with 24/7 trading available through E*TRADE’s web and mobile apps, and automatic fund transfers between their brokerage and crypto accounts.
How the plumbing works
The infrastructure behind the service is Zero Hash, a B2B crypto platform that handles liquidity, execution, custody, and settlement. The partnership was first announced in September 2025, with a pilot launched around May 2026 and full availability rolled out by mid-July 2026. Morgan Stanley also participated in Zero Hash’s $104 million Series D-2 funding round, which valued the company at $1 billion.
The fee structure is straightforward: a 0.50% commission on notional value, with no spreads or markups layered on top. The full rollout targets E*TRADE’s entire eligible client base of approximately 8.6 million users.
