Why Are La Roche-Posay, CeraVe, and Olaplex Top Beauty Brands in AI Search? Editorial Media, Avenue Z Report Finds
Avenue Z’s Second Annual AIVx Beauty Report Reveals Editorial Media and Authority Drive AI Search Visibility Across 60 Beauty Brands
Avenue Z, a leading digital marketing and PR agency specializing in AI visibility and Answer Engine Optimization (AEO), today released its 2026 AI Visibility Index (AIVx) Beauty Report, analyzing AI visibility, rank, and citation trends across 60 brands and 565 AI citations derived from ChatGPT responses.
A small cluster of brands is separating from the field. La Roche-Posay ranks first with a Z-Score of 86.8, appearing in 16.0% of all prompts analyzed and commanding 6.0% share of voice. CeraVe follows with a Z-Score of 81.2, also appearing in 16.0% of prompts with a 5% share of voice, while Olaplex ranks third with a Z-Score of 71.7 and 5.0% share of voice. Redken and Moroccan Oil round out the top five. Together, the top five brands are recommended in 24% of total tracked brand mentions in AI responses. This indicates we are seeing early separation among category leaders for top prompts, even as the category remains competitive enough for emerging brands to gain ground.
