New York —
The future for big booze might be smaller — literally.
Jameson maker Pernod Ricard, Patrón owner Bacardi Limited and Kendall Jenner’s 818 Tequila are just a few of the alcohol companies expanding their mini bottle selections. Shoppers looking to stretch a dollar are increasingly choosing smaller packages instead of abandoning their favorite premium brands, making minis one of the fastest-growing package sizes for alcohol.
The biggest gains in market share during the first quarter were brandy and tequila in 50-milliliter bottles, which is the size of a standard shot, as well as 375-milliliter tequila and cordials, according to NIQ data provided to CNN by Bump Williams Consulting. A standard bottle of alcohol is about 700 to 750 milliliters.
“We still see high-end brand interest, though perhaps frequency and pack size have become bigger parts of the purchase decision lately as consumers manage their discretionary income,” said Dave Williams, president of Bump Williams Consulting.
