Coke is going big on mini cans.
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Little treats are getting littler.With US shoppers under seemingly never-ending strain, large consumer product companies are finding success in introducing smaller formats that won't break the bank.In earnings reports this week, executives from Coca Cola, Mondelez, Proctor & Gamble, and Hershey acknowledged that consumers were responding to the new price points.Coke CEO Henrique Braun kicked off the discussion Tuesday saying that lower-income customers continue to be pressured, but they are still looking for ways to buy their favorite drinks."We made it easier for the consumer," he said. "When you go into the convenience store, you have the mini-cans sold as a single at the lowest entry price."Later that day, Mondelez CEO Dirk Van de Put said the company was developing a new pack size and price offering in response to a consumer shift toward value.P&G bucked the trend somewhat Wednesday, saying its customer base skews toward higher earners who prioritize value per dollar over the lowest price. Those shoppers tend to save by buying in bulk, and the company said it is putting its focus on improving products rather than lowering prices to attract new sales.
