GLP-1s are changing shopping habits — and brands are changing along with them

But food companies are finding ways to adapt.

For years, the size of packaged foods went mostly in one direction: bigger, said Rick Miller, a partner at Big Chalk.

“Six packs of Coke turned into 12 packs of Coke turned into 48 packs of Coke,” he said.

But in recent years (partly due to shrinkflation), package sizes have gotten smaller. As more Americans use GLP-1s, which reduce food cravings, there’s also more demand for that 12-pack again.

Companies make up for selling less of their product by charging a higher unit price, Miller said.