CyrusOne has been given the green light to build a data center on the site of a former cereal manufacturing facility known as the ‘Honey Monster Factory’ in West London.

Ealing Council has granted permission for a new data center at the site on Bridge Road, Southall.

Goodbye cereal, hello server room – Toxophilus/Wikimedia Commons

The land is currently vacant, but was formerly occupied by a factory built in 1936 by the Quaker Oats Company, where it manufactured Sugar Puffs, a popular breakfast cereal known for its Honey Monster mascot. The factory closed in 2016, with production of Sugar Puffs, now known as Honey Monster Puffs, moved to a factory in Yorkshire.

According to its website, CyrusOne intends to spend £1.5 billion ($2.02bn) on the data center, and will create a co-working space for local businesses, as well as public art installations, as part of the project. Precise specifications and a target opening date for the data center have not been revealed.