Misleading discounts under scrutiny as summer sales approach
Şevval Aydoğan-ISTANBUL
With retailers rolling out seasonal promotions ahead of the summer sales period, consumer watchdogs are warning shoppers to look beyond eye-catching discount claims.
Authorities say some campaigns rely on vague wording, unclear terms and misleading price comparisons that can give consumers a false impression of the savings on offer.
The Trade Ministry has recently stepped up inspections of discount advertising following a rise in consumer complaints. Officials have focused on campaigns that prominently advertise large discounts while limiting the offer through exceptions, conditions or hard-to-read disclaimers.
