Jul 20, 2026 – 12.00pmToyota is boosting vehicle shipments into Australia and rolling out new EV models in a bid to counter the rise of Chinese manufacturers, but industry analysts say the effort is too little too late as BYD closes in on its long-held position as the nation’s most popular brand.In June, BYD, which exclusively builds electric and plug-in hybrid cars, came within 243 sales of Toyota, whose local sales have fallen 21.4 per cent this year to date.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
‘Too late’: Toyota scrambles to repel BYD’s local surge
Toyota has dominated the Australian car market for more than two decades, but its crown is under threat from the meteoric rise of Chinese rivals, led by BYD.
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