Publishing notes
How ChatGPT became our number one traffic source
Dietly's most valuable discovery was not an SEO trick: clear, sourced answers to specific questions are useful to people and easy for AI assistants to cite. That has made assistant referrals a bigger source of attention for us than the generic search traffic we expected at launch.
The referral was a consequence, not a channel hack
Early pages that tried to cover a broad nutrition topic often answered too late. They had the standard pieces: a title, a few reassuring paragraphs, a tool link and a long conclusion. A reader who asked a simple question still had to search inside the page for the answer. That is bad reading experience, and it is bad source material for an assistant trying to support an answer.
