Mining exec turns her hand to wine – with a cause

Jul 19, 2026 – 5.00amWhen Florence Drummond moved to Margaret River in Western Australia three years ago, the idea of setting up her own wine label began to take root in her mind.Nothing unusual about that: it’s all too easy to be seduced by the wine culture that infuses this most beautiful of viticultural regions. But Drummond wanted her label to be more than just another wine business: as a First Nations woman, she wanted it to tell a story about connection to Country, and regeneration.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Max AllenDrinks columnistMax Allen is The Australian Financial Review's drinks columnist. He is an award-winning journalist and author who has written about wine and drinks for close to 25 years.Fetching latest articles