“I’ve always believed that authenticity will always feel modern and relevant.”
FoundRae founder and creative director Beth Hutchens has held firm to that conviction while shaping a jewelry world built less around seasonal novelty than personal mythology. Her medallions, chains and rings are gathered slowly, layered with symbols and worn until they become inseparable from the lives of their owners.
FoundRae’s Mount Street in London’s Mayfair district.
Now that richly coded universe has jumped the pond, with the company opening its first international flagship on Mount Street in London’s Mayfair district. The move brings the New York-based fine jewelry brand’s increasingly expansive retail expression to one of the city’s leading luxury thoroughfares, while marking a significant inflection point for its global business.
“Our international client has become an increasingly important part of the FoundRae business over the past several years,” Hutchens told WWD. “Our partnership with Liberty confirmed that London was home to a deeply engaged community that wanted a more immersive FoundRae experience, as well as being a destination for our international clientele. That gave us the confidence to invest in a permanent space for the brand.”
