As the Faherty brand continues to expand, the family-owned business is taking a page from the luxury world and beginning to lean into a flagship concept.
The first evidence of the new strategy is at its SoHo store at 133 Prince Street. Faherty has had a store in that location since 2018, but when its neighbor, Outerknown, closed, the company jumped at the opportunity to expand.
“We went two wide and gutted the whole thing,” said Mike Faherty, cofounder and chief creative officer. Although the brand operates six stores in New York City, including one farther east on Prince Street, this was considered a prime location.
Mike Faherty with Oliver Haslegrave
Coutesy of Faherty
