Omani luxury fragrance brand Amouage has opened its first West Coast store in Beverly Hills.

Located at 311 North Beverly Drive, the 1,033-square-foot flagship, called “The Wadi,” is inspired by the canyons of Oman and California’s desert landscapes, with a design that aims to connect Oman and Los Angeles through an immersive environment for fragrance and storytelling.

Launched in 1983 and operated by the Omani Sabco Group, the brand is known for its highly concentrated fragrances, which retail for $550 per 100-ml. bottle and feature perfume oil levels ranging from 40 percent to 56 percent.

Amouage opens in Beverly Hills, Calif.

Courtesy of Amouage