DUBAI: Karen Wazen has opened the first UAE flagship store for her eyewear label at Dubai Mall, marking a milestone in the regional expansion of her fast-growing fashion brand.
The new boutique opened this week in Dubai Mall’s Social District, introducing a permanent retail space for the influencer-turned-businesswoman’s sunglasses and accessories line.
Designed as an immersive retail concept, the store features sleek stainless-steel interiors, interactive elements and a cafe-style seating area intended to reflect the brand’s fashion-forward identity.
“Opening our flagship store at Dubai Mall is something we manifested so hard, and seeing it finally come to life has been incredibly emotional and surreal. I’m so proud of how far we’ve come, but more than anything, I’m grateful,” Wazen posted on social media on Monday.
Launched in 2018, the brand began as an eyewear-focused label inspired by Wazen’s long-standing love of sunglasses. The brand quickly evolved from an online business into a regional retail success story, with products now stocked by retailers across the Middle East and internationally.
