DUBAI: A mainstay at international fashion weeks, Lebanese influencer and entrepreneur Karen Wazen is expanding her namesake eyewear label with the launch of its first dedicated men’s sunglasses collection, marking a new chapter for the Dubai-based brand.
The new range introduces six styles designed for men and is fronted by Wazen’s husband, Elias Bakhazi, who has long been involved behind the scenes of the business.
In a released statement, Wazen said the move into menswear was a natural next step for a brand that has grown steadily since its launch in 2018.
“From the very beginning, this brand has always been an extension of who I am, and family has always been at the heart of everything I do,” she said. “Having my husband, Elias, front this campaign was an obvious choice.”
The collection includes six designs that reinterpret the brand’s signature aesthetic through minimalist silhouettes, metal frames and classic shapes intended for everyday wear. Styles include the rectangular Oliver, vintage-inspired Drew, rimless John and slim metal Bob, available in a variety of colorways.
