Gen Z wellness spending is shifting dollars from bars and beer to fitness, recovery, and functional drinks – creating a new stock trade.
Listen to the audio version of this article (generated by AI).
Editor’s note: “Follow the Smoothie, Not the Beer” was previously published in June 2026 with the title “The Best Trade Nobody’s Making Because It Doesn’t Involve a GPU.” It has since been updated to include the most relevant information available.
The old night out used to have a predictable rhythm.
Meet for dinner. Order drinks. Stay out late. Spend too much money and call it a good time.
That rhythm is changing.
Gen Z swapped bar tabs for boutique gyms, and the resulting wellness stocks long/short trade may be the cleanest non-AI thesis…
Millennials may have embraced athleisure, but wellness is an identity for Gen Z – and gyms are their social clubs.
The economics of alcohol are changing, and so is the definition of growth. Gen Z is drinking differently and it isn’t just a…
From mocktails to functional drinks, innovation and health trends are fueling rapid growth in non-alcoholic beverages.
It is claimed that these drinks provide benefits beyond hydration, but do they live up to the health hype? The programme, Talking…
Chains like McDonald's, Starbucks and Dutch Bros are banking on new beverages to drive sales, particularly from Gen Z consumers.
