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The best non-AI trade of the decade might be hiding in your gym’s lobby.
Gen Z — the largest consumer cohort in history — is making a quiet but seismic spending decision. They are not going to bars or spending Friday nights out at restaurants. They are paying hundreds of dollars a month for premium gym memberships, boutique fitness classes, and recovery studios. And it has become the center of their social life.
Most investors are completely ignoring this shift — because it doesn’t involve a GPU. That’s exactly why it’s worth paying attention to.
The Death of the Bar Tab: Gen Z’s Spending Shift Is Showing Up In the Data
