The Trade Desk Appoints Ron Lamprecht as Chief Business Development Officer, Senior Vice President

The Trade Desk Appoints Ron Lamprecht as Chief Business Development Officer, Senior Vice President

The Trade Desk, a leading global advertising technology company, today announced the appointment of Ron Lamprecht as Chief Business Development Officer and Senior Vice President. In this newly created role, Lamprecht will build strategic partnerships that expand our market opportunity, develop new commercial models and enterprise-wide global opportunities. He will report to Chief Operating Officer Vivek Kundra and be based in New York City.

Lamprecht brings more than 25 years of experience driving growth and strategic partnerships across the technology and media industries. Most recently, he spent seven years as Director of Corporate Business Development at Amazon leading strategic initiatives and partnerships. Prior to Amazon, Lamprecht held a variety of leadership roles over an 18-year career at NBCUniversal, including Executive Vice President of Digital Enterprises.

"Ron has a proven track record of building strategic partnerships and identifying new opportunities that create long-term value," said Vivek Kundra, Chief Operating Officer at The Trade Desk. "As advertisers and media owners navigate a rapidly evolving landscape, we're investing in the relationships and capabilities that will help our clients grow. Ron's deep experience across technology, media, and enterprise business development makes him the ideal leader to help accelerate our next phase of growth."