Jul 17, 2026 – 8.00pmThe benchmark for a very nice room in Europe used to be $800 a night. Now that same room in that high-status hotel might push $2000 a night – more on weekends or during major events – as hoteliers test the ceiling for high-net-worth travellers, only to find it keeps lifting.AFR Weekend compared current daily rates for standard rooms at hot European hotels with published rates from the 2018 archives.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
How $2000 became the new $800 for European summer room rates
When the hotel you stay at defines your social standing, the rich get ritzier and the rest of us try Airbnb.
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