South Korea is having a moment. K-pop superstars BTS are one of the biggest bands on the planet while “KPop Demon Hunters” has racked up more than 500 million views as the most-watched film in the history of Netflix.From kimchi to must-have skincare, we can’t get enough of all things Korean, evidenced by UK visitor numbers increasing 17% between 2024 and 2025. Now that figure looks set to rocket with Virgin Atlantic, the only British airline to fly to the country, having recently launched a daily, direct flight to Seoul from Heathrow. It puts the South Korean capital firmly on the city-break map, offering a thrilling mix of skyscrapers, temples, neon-lit shopping streets, easy-reach mountains and fantastic food.
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