Cherry blossom trees are in full bloom with N Seoul Tower in the background at Namsan Park in central Seoul in 2025. Korea Times photo by Shim Hyun-chul
Foreign visitors are increasingly venturing beyond Seoul's iconic shopping districts and royal landmarks, embracing filming locations, traditional markets and mountain trails as the city's tourism landscape grows more diverse, according to a new data analysis released Wednesday.
The Seoul AI Foundation said its analysis of foreign visitor movement and online reviews found tourism demand spreading across a wider range of destinations throughout the capital in 2025.
The study examined 16 major attractions using SK Telecom roaming-based mobility data and Google Maps reviews from foreign visitors.
Myeong-dong attracted the largest average daily number of foreign visitors at 100,910.
