Mr Paul (centre) poses with Cloud 11 partners at the venue.

Magnolia Quality Development Corporation Ltd launched "Cloud 11" on Thursday, a landmark project in Bangkok with an investment of over 20 billion baht, aiming for this facility to become the centre for the creative economy and an innovation hub in Asia.Paul Sirisant, chief executive of Cloud 11, said the Thai creative industry is experiencing rapid growth, with Thai films, series, music, games, and other Thai creative arts gaining global recognition.

However, "creative infrastructure" is essential to advance the industry, facilitating the bringing together of business, brand, investors and customers together.

According to a report from the Creative Economy Agency, the gross value added (GVA) of Thailand's creative economy was around 8% of the national economy in 2023, valued at over 1.44 trillion baht.

"Cloud 11 has been developed as a dedicated ecosystem, serving as a hub for the creative industry by providing spaces and experiences that foster creation, learning, experimentation, and innovation," Mr Paul said.