FIFA is borrowing a page from American sports culture. The governing body of global soccer will produce championship rings for the 2026 World Cup winner, with 30 rings going to the champion team. It’s a first for the organization, which has traditionally stuck to medals and a very large golden trophy.
But for the crypto world, the rings are the least interesting part of this story. The 2026 World Cup, hosted across the US, Canada, and Mexico, is quietly becoming one of the most crypto-integrated sporting events ever staged.
Kraken takes center stage as official crypto partner
Kraken has been named the Official Crypto Exchange Supporter of the 2026 World Cup. The exchange is running promotional events tied to the tournament, including Bitcoin giveaways linked to trading activity on the platform.
FIFA Collect moves to Avalanche
