Buying Bitcoin is now as easy as impulse-purchasing a phone case at 2 AM. Fold, the Bitcoin rewards company listed on NASDAQ under ticker FLD, has launched its Bitcoin Gift Card on TikTok Shop, putting BTC purchases alongside lip gloss and LED strip lights in one of the world’s largest social commerce marketplaces.
The gift cards range from $25 to $500 in Bitcoin value, offering TikTok’s massive user base a frictionless entry point into crypto without ever touching an exchange. For a platform with over 1 billion monthly active users and more than 70 million shoppers, that’s a potentially enormous on-ramp.
How it actually works
Here’s the thing: TikTok Shop isn’t processing Bitcoin transactions directly. The platform still runs on traditional card-based payment methods, the same way you’d buy anything else through TikTok’s commerce features.
Instead, Fold’s Bitcoin Gift Card functions as a digital gift card. You buy it with your regular debit or credit card through TikTok Shop, and the card delivers Bitcoin value to the recipient. Think of it like buying an Amazon gift card at a gas station, except the “store” is the Bitcoin network.
