Alliance staff work on a production line at the Lorneville plant near Invercargill.Sponsored by red meat sector partnersNew research reveals red meat’s outsized role in the economy.For many New Zealanders, red meat comes neatly cut, weighed, wrapped and priced, from the supermarket chiller.

They probably don’t realise their kilo of beef or lamb contributes well over 120,000 jobs and $48 billion to our economy each year.

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