Graham SkellernNZ Herald·22 Jul, 2026 04:59 PM8 mins to read Initiatives such as Coastal Lamb and Lumina Lamb are attracting high-quality customers and premium prices. Initiatives such as Coastal Lamb and Lumina Lamb are attracting high-quality customers and premium prices.New Zealand’s food and fibre sector has the potential to crack $100 billion in export revenue within the next decade by increasing value rather than volume.Peter Chambers, a partner and chief markets officer with PwC New Zealand, says New Zealand has developed an incredibly successful food and fibre sector.
'The real growth opportunity': How NZ can earn more from its farms
The food and fibre sector is forecast to reach a record $64.3b by June.
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