The 2026 World Cup final is set. A match between the reigning world champions versus the reigning European champions. Between the sport’s greatest player in history, Lionel Messi, versus its ascendant teenage prodigy, Lamine Yamal. It will be Argentina versus Spain, Sunday in East Rutherford, N.J.
The irrepressible Albiceleste overcame a 1-0 deficit against England in Wednesday’s semifinal, equalizing in the 85th minute and knocking in a go-ahead goal in extra time to send Argentina to its second consecutive World Cup final. Spain, meanwhile, is seeking to add a second star to its national jersey and first since 2010.
At stake in global soccer’s greatest match is more than just sporting history, however. Below, four takeaways for the business of soccer based on the Argentina-Spain matchup.
Lionel Messi, at 39, remains soccer’s best-paid endorser, raking in $70 million in off-pitch earnings for the current season, according to
Sportico
