The Esports Foundation just assembled what might be the most eclectic ambassador lineup in competitive entertainment history. Lee “Faker” Sang-hyeok, the most decorated League of Legends player alive, has been named Game Ambassador for the Esports World Cup and the Esports Nations Cup through 2028.
He joins Global Ambassador Cristiano Ronaldo and fellow Game Ambassador Magnus Carlsen. A soccer legend, a chess grandmaster, and the greatest LoL player ever walk into an esports tournament. It sounds like the setup to a joke, but the punchline is a $75 million prize pool.
What the announcement actually entails
The Esports Foundation announced Faker’s appointment on July 15 from Riyadh and Paris. The role spans both the Esports World Cup and the Esports Nations Cup, locking in one of gaming’s most recognizable faces through 2028.
Carlsen has been appearing in EWC promotional materials alongside gaming celebrities for some time now. His inclusion reflects the tournament’s strategy of positioning itself not just as a gaming event but as a broader competitive entertainment platform.
