LONDON: Cristiano Ronaldo has been appointed global ambassador for the Esports World Cup 2025 in Riyadh, the tournament’s organizers announced on Friday.
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The Esports World Cup Foundation said the Portuguese football legend’s appointment marked a “defining milestone” in the evolution of the tournament and the rise of e-sports as a global force.
A five-time Ballon d’Or winner and one of the most iconic athletes of all time, Ronaldo brings what the foundation described as “a powerful presence and cultural resonance that transcends traditional sports,” helping connect millions of fans to a new generation of e-sports athletes.
Ralf Reichert, CEO of the Esports World Cup Foundation, said: “Cristiano Ronaldo connects generations — from lifelong football fans to today’s emerging competitors.
