RIYADH: Saudi Arabia’s most famous resident Cristiano Ronaldo is the face of a new Saudi Tourism campaign to showcase the Kingdom’s packed events calendar as the country grows into an attractive sporting and cultural destination for foreign and domestic travelers.
Branded “Unreal Calendar,” the marketing campaign features a short video narrated by Ronaldo, who plays for Riyadh side Al-Nassr.
The one minute clip shows the footballing legend enjoying a number of top sporting events hosted in the Kingdom, mixed with scenes of him playing for Al-Nassr.
The video wraps up with all the other non-sporting events that are available for visitors to enjoy, including cultural and heritage events, as Ronaldo declares: “I came for football, I stayed for more”.
The marketing push comes at the start of the Kingdom’s extended season of sports, entertainment, film, fashion and cultural events.
