RIYADH: Cristiano Ronaldo’s famed PR prowess is in full flow as controversy surrounding his refusal to play for Al-Nassr continues. Meanwhile, his club and the Saudi Pro League are standing their ground. And across the Kingdom, and around the world, the question fans and pundits are asking is: Where is Al-Nassr’s return on investment since the Portuguese superstar joined just over three years ago?
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A solitary Arab Club Champions Cup in 2023, with no major domestic or continental titles, would be — for a club of Al-Nassr’s stature — unacceptable during any period, never mind one which includes Ronaldo and a host of expensive foreign and local signings.
The club have signed over 50 players in the Ronaldo era and appointed three full-time coaches, including incumbent Jorge Jesus. The return has been scant, to say the least.
The club’s malaise on the pitch has been matched in the boardroom with a host of changes taking place during the continuing trophy drought. In 2024, Al-Nassr’s President Ibrahim Al-Muhaidib resigned due to lack of control at the club and was eventually replaced by Abdullah Al-Majid.
