TL;DR — I recently launched GEO Basics, a free and open-source guide to Generative Engine Optimization in English and Brazilian Portuguese. Now, I have turned that approach into a reusable GEO skill in the Tech Leads Club collection. It helps AI agents improve websites, services, documentation, articles, and blog posts so they are easier for AI answer engines to discover, understand, trust, and quote—without making dishonest promises about rankings or citations.
The part of AI search most websites are missing
A lot of websites have good content.
They have thoughtful articles, useful product pages, detailed documentation, and real expertise behind them. Yet many of those pages are still difficult for AI answer engines to use.
The issue is not always the writing itself. Sometimes the page is not easily crawlable. Sometimes its main point is buried under generic copy. Sometimes it has no visible author, no sources, no clear structure, or metadata that does not reflect what the page actually says.
