Cava has turned to merchandise drops and even a dating show to fuel growth.
Few restaurant chains have embraced internet culture quite as enthusiastically as Cava.
In the past year, the Mediterranean fast-casual brand, which was founded in 2010, has turned merchandise drops, creator partnerships and even a dating show into marketing vehicles, proving that restaurants can build fandom the same way fashion labels and entertainment brands do.
Cava CFO Tricia Tolivar said the company has been able to create a "bridge" in the increasingly K-shaped economy.
Cava's AI-enabled systems, Cava Core and Cava Current, aim to personalize customer experiences and optimize restaurant operations.
CAVA's New Supper Series Invites Guests to Celebrate Summer Around the Mediterranean Table
Robust traffic suggests the chain has strong growth potential ahead.
The Mediterranean fast-casual chain also said sales are rebounding after a cyclospora outbreak briefly dented results
After bucking industry trends, fast-casual chains like Chipotle and Cava are finally feeling the consumer slowdown.
