Last September, I wrote a column called “Why Republicans still need to close the deal on the BBB.”

One year after the bill dubbed “The Big Beautiful Bill Act” was signed into law, Republicans still have more work to do to sell their signature accomplishment to voters.

Despite the attacks coming from the usual suspects, the BBB not only extended the 2017 tax cuts, which helped all Americans, but added new deductions for some income made on tips and overtime pay, as well as Social Security tax relief for seniors.

One year later, all three provisions are providing help for people struggling with the cost of living. But the bill Democrats opposed also delivered an increased average tax refund to taxpayers, which also helps with affordability.

What has gotten lost in the partisan back and forth over the BBB is its most important contribution to affordability — preserving those 2017 tax cuts. What should be a plus for Republicans instead remains a significant challenge for the GOP with voters who remain generally unaware of what the bill actually does for themselves and their families.