With record-high ticket, travel, and accommodation prices, the cost of the World Cup has burned a hole in the pockets of local and international fans attending games this summer — and that’s even before they reach the stadium.Concession prices have gone viral on social media, with some international fans indignant about the cost, while many U.S.-based fans, well accustomed to inflated stadium prices, wonder what all the fuss is about.But there’s one man, Arthur Blank — whose holding company AMB Sports and Entertainment owns Mercedes-Benz Stadium, and who also owns its tenants the Atlanta Falcons and Atlanta FC — who prides himself on doing things a bit differently.Food and beverage prices at the venue — which will host England vs. Argentina on Wednesday — have had a markedly lower impact on supporters’ bank balances this summer, owing to a “fan-first” scheme driven by Blank.Here, The Athletic explains why and how Mercedes-Benz Stadium is unique in concession pricing.
The Mercedes-Benz Stadium fan-friendly menu just got even better.
For the first time ever, we're serving all of our iconic fan-friendly favorites together at Molly B's during the World Cup Semifinal. All for $20!
Everything you love. All in one place. pic.twitter.com/epe9968job
