Argentina walked onto the pitch against Jordan in their final World Cup group-stage match wearing navy blue instead of the iconic light blue-and-white stripes. For football purists, it was a minor curiosity, a routine kit rotation dictated by Adidas and color-clash rules. For the crypto market, though, every Messi appearance is a data point.
Messi’s crypto portfolio is bigger than most protocols
Lionel Messi signed a partnership with Socios.com back in 2022, a deal reportedly worth more than $20 million. Socios is the dominant platform behind fan tokens, the tradable digital assets that give holders voting rights on minor club decisions and, more practically, a way to speculate on team sentiment.
The $ARG fan token, representing the Argentine Football Association, has become one of the most watched assets in the fan token vertical. Its price movements have historically tracked Messi’s performances and Argentina’s match outcomes during major tournaments.
He also has a sponsorship deal with Bitget, the centralized exchange, and holds an ownership stake in Sorare, the fantasy football platform built on blockchain rails.
