Lionel Messi is set to become the only player in history to start three FIFA World Cup finals. The $ARG fan token, Argentina’s official digital asset on the Socios platform, surged by up to 12.4% on the back of Messi’s and Argentina’s performances in the 2026 World Cup.
From Qatar glory to a third final
Messi’s World Cup final résumé reads like a Hollywood screenplay. He started in the 2014 final in Brazil, where Argentina fell to Germany. Then came the 2022 final in Qatar, widely considered one of the greatest matches ever played, where he finally lifted the trophy. Now, with the 2026 tournament being co-hosted by the United States, Canada, and Mexico, Messi is positioned to do something no other player has done.
The Messi crypto ecosystem is bigger than you think
In March 2022, Messi signed a promotional agreement with Socios.com valued at more than $20 million. That deal made him the face of the fan token platform, which lets supporters buy tokens tied to their favorite teams and participate in club decisions like jersey designs and training music.
